Thailand honoured as Travel + Leisure's 2025 destination of the year

Thailand has been named 2025 Destination of the Year by respected travel publication Travel + Leisure, announced the Tourism Authority of Thailand (TAT).

Known for its captivating culture, vibrant culinary landscape, and breathtaking natural beauty, Thailand stands out as a premier destination for global travellers in the coming year.

TAT New York Office Director Chompu Marusachot expressed excitement over Thailand’s cultural heritage and commitment to sustainability, dynamic culinary scene, and exceptional wellness offerings acknowledged by Travel + Leisure. The accolade reinforces Thailand’s timeless appeal and renowned hospitality.

"Such recognition from a respected travel publication reinforces Thailand’s timeless charm and renowned hospitality that resonates with visitors worldwide," she noted.

"We look forward to welcoming more travellers to experience Thailand’s unique allure through five must-do experiences: Must Taste (the flavours of Thailand), Must Try (local activities), Must Buy (authentic products), Must Seek (hidden gems and once-in-a-lifetime moments), and Must See (celebrated culture and festivals)," she added.

This marks the tenth consecutive year that Travel + Leisure editors have selected a Destination of the Year, a prestigious annual recognition awarded to countries that exemplify excellence in cultural offerings, tourism innovation, and sustainable travel practices. Previous honourees include Costa Rica, Italy, and Japan./.